It’s one thing when companies create licensed products for consumers with intellectual property parnters, from apparel, electronics, smartphones and smartphone accessories to premium gaming chairs, but it’s another thing when your logo appears in the brand partner’s official canon.
That’s what Batman fans are privy to in the most recent Batman comic book, issue #159, when artwork from the Batcave showed Batman seated on a Batman-shaped chair displaying a blink-and-you’ll-miss-it logo of Singapore’s premium gaming chair brand, Secretlab.
Yes, Secretlab has a Batman chair, but now, they are also the official chair maker for Batman in the DC Comics universe.
While the Secretlab name is not present in the comic, the triple triangle logo of the company is drawn fully on the headrest of the chair that Batman is seated on.
Drawn by legendary artist Jim Lee for the first issue of a multi-issue sequel to Jeph Loeb’s and Lee’s iconic Batman: Hush series from 2022, the placement of Secretlab’s logo might seem unrelated, if it wasn’t for the fact that the logo is placed on a chair, at the very same spot that Secretlab places its logos on the chairs it designs and retails.
Call it a cameo, call it a fun reference, or call it a brand partnership, but Holy Gaming Chairs Batman – your throne is made by a Singapore company.
Fun reference for those who remember, in Batman Begins (2005), Alfred (Michael Caine) name drops Singapore when talking to Bruce Wayne (Christian Bale) about buying Batgear from Singapore. Twenty years later, the comics have come full circle and named the Singapore company!
Hsals needs more space in his house, and more money in his bank account to pay for all the toys, collectibles and other geek related items that companies are churning out. Free-time? Girlfriend? Who’s got time for those?
Kevin Low
