At Adobe MAX 2025, the world’s premier creativity conference, Adobe and Google Cloud unveiled a major expansion of their strategic partnership aimed at transforming the future of AI-powered creative technologies. The collaboration merges Adobe’s deep-rooted creative expertise with Google’s cutting-edge AI models Gemini, Veo, and Imagen, to unlock new possibilities for creators.
Under the new partnership, Adobe users, from business professionals, content creators, to enterprise teams, will gain direct access to Google’s advanced AI models within flagship Adobe applications such as Firefly, Photoshop, Adobe Express, and Premiere. These integrations promise to deliver richer visuals, sharper video content, and more precise creative control.
Enterprise customers will also benefit from enhanced capabilities through Adobe GenStudio and, in the near future, Adobe Firefly Foundry. These platforms will allow businesses to customise and deploy brand-specific AI models, enabling scalable, on-brand content generation powered by Google Cloud’s Vertex AI. More importantly, Google Cloud has committed to strict data privacy standards, ensuring customer data remains protected and is not used to train its foundation models.
Adobe and Google Cloud plan to jointly promote these innovations through a coordinated go-to-market strategy, aiming to broaden global access to AI-enhanced creative tools. The partnership reinforces Adobe’s open model strategy, giving users the flexibility to work with top-tier AI models within its trusted ecosystem.
“Our partnership with Google Cloud brings together Adobe’s creative DNA and Google’s AI models to empower creators and brands to push the boundaries of what’s possible, from Adobe Firefly and Creative Cloud to Adobe Firefly Foundry,” said Shantanu Narayen, Adobe’s CEO.
Thomas Kurian, CEO of Google Cloud, echoed the sentiment: “By integrating Google’s models directly into Adobe’s trusted creative ecosystem, we’re giving everyone, from creators and creative professionals to large global brands, the AI tools and platforms they need to dramatically speed up content creation and realize creative concepts that were previously impossible.”
The announcement also follows Adobe’s recent partnership with YouTube, designed to help creators produce standout content and grow their audiences. A new feature, Create for YouTube Shorts, will soon launch in the Premiere mobile app for iPhone, allowing users to edit, publish, and share videos directly to YouTube Shorts, thereby streamlining the creative process for short-form video content.
Together, these partnerships mark a significant leap forward in democratising creativity and equipping users with the AI-powered tools to bring their boldest ideas to life.
Yonk is a geek who is fortunate enough to have an equally geeky Star Wars fan for a wife, who owns a LEGO Millennium Falcon encased in a glass coffee table as their home’s centre-piece.
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