Hong Kong is more than just Cheung Fun, neon lights and old-school vibes, as beneath its bustling food and culture scene lies an equally thriving toy and collectable scene, making it a hub for all things geeky.
We’ve already covered the treasure trove of toy shops spread throughout Kowloon and Hong Kong Island in our previous Geek Shopping guides, spanning classic spots like the chaotic discount-haven In’s Point, which offers near-unbeatable deals thanks to its tax-free policy. Then there is Sino Centre, which offers not just an anime figurine and video game paradise, but also houses Hot Toy’s Secret Base, which features a jaw-dropping collection of premium figures from the Marvel, DC, and Star Wars universes.
Those who wish to enjoy their toy hunts in a less claustrophobic and more modern environment, however, will find exactly what they are looking for at Windsor House in Causeway Bay, Hong Kong Island, a contemporary-style 18-storey mall filled with all the trending shops for the avid shopperholic. Of course, toys are our focus here, and Windsor House provides them in spades, offering multiple stores starting from the 2nd floor onwards, that cater to every geek’s shopping needs.
Here’s a breakdown of all the familiar and new geeky shops that you can check out at Windsor House on your next toy-hunting trip to Hong Kong.
玩具站 (2F Shop No. 213)
Sometimes, choosing a simple name for a shop might be the best option, and for a store whose name literally translates to “toy shop”, 玩具站 provides just that, packing all manner of toys and collectables into a relatively small area (at least, compared to other storefronts later down in this list), with a heavy emphasis on Japanese brands.
Much like the giant logo at its storefront suggests, the key highlights here start with its impressive selection of Tomica diecast cars and train sets, which consists of some rare finds, such as collaborations with Star Wars or Disney’s Cars.
Further in lies two walls stacked high with interesting finds, one packed with Beyblades that will no doubt evoke feelings of nostalgia for many, and the other featuring Shinkansen Henkei Robo Shinkalion, the popular Japanese franchise, which transforms its iconic bullet train into converting robots.
Mad Max Toys (3F Shop No. 307)
Technically, this isn’t a toy store, but a TCG (Trading Card Game) hobby shop, but boy, are its offerings staggering. If you are a TCG enthusiast, this is the place for you, as the store’s walls are literally lined with all manner of collectable cards, spanning staples like Pokémon, to baseball or football cards, and even more niche collections like the Gundam Card Game.
It isn’t all about quantity either, as this is also home to some rare finds, including signed pieces, or even a hyper-valuable HK$35,000 (S$5,694) Mario Pikachu #293/XY-P Pokémon card for hardcore collectors only. Casual TCG beginners or complete newcomers are also made to feel at home here, with friendly staff on hand to explain the intricacies of the TCG scene, or even just point out which are the rarest pieces on offer.
Mark Toys (3F Shop No. 309)
From TCG… to Labubu. Yes, what was once home to Western-skewed movie props and collectables has now been dominated by the adorable plush toy line created by Hong Kong illustrator Kasing Lung. The ugly-looking, but still darn appealing plush dolls took the world by storm in 2024, thanks to the endorsement of K-Pop superstar Lisa of Blackpink. The hype surrounding these fluffy critters might have died down overseas, but not on home turf, as the store is literally filled with hundreds of Labubu plushes, blindboxes, and everything in between.
That’s not to say that Labubu has completely taken over the store, even if the Labubu-themed soundtrack played on repeat throughout might make it seem otherwise. Remnants of its movie prop past still remain, such as an impressive collection of ZD Toys’ Marvel action figure line-up, or other high-end Western collectables that line its back walls. Additionally, Mark Toys also stocks a wide variety of blind boxes from Popmart and other named brands, alongside a respectable range of Blokees model kits.
Tiny World (3F Shop No. 310)
Those looking for a more unique, Hong Kong-inspired toy line-up will find it here at Tiny World, as it features an extensive range of miniatures, just like its namesake suggests, spanning vehicles like the iconic red-and-white taxis, trams, supercars, and MTR (Mass Transit Railway) traincars, to miniature scenes depicting everyday Hong Kong life, and even a wide collection of mini dinosaurs.
If you want something even more unique, the store is also home to the HK Machine toyline, a series of rustic robots created by artist Felix Ip that turns Hong Kong’s most iconic public transportation vehicles into fascinating mechs that ooze personality. These distinctive collectables range from action figures, keychains, and blindboxes to massive building block sets, a perfect way to bring home a piece of Hong Kong’s history in a fun and unique form.
May Toys (3F Shop No. 317A/317B)
As the final toy shop on the same level that begins with the letter M (yes, it’s as confusing as you think), May Toys is perhaps the most humble of the three, yet it stocks some of the rarest finds among them all. Like many shops mentioned above, blindboxes are all the rage, and in here, it’s no different, but it is what lines the store’s inner walls that are of the most interest.
From hard-to-find Lego sets, to high-end Transformers statues and Perfect Grade (PG) Gundam kits, May Toys is a haven for high-end collectable hunters, while at the same time sporting a decent variety of Blokees and Gundam model kits to round it all off. We even happened upon a super rare sight, an old-school Battle B-Daman marble launcher, which was a really cool and nostalgic find.
Hung Hing Toys (3F Shop No. 316-317C)
If you only had time to visit one shop in Windsor House, this would be it. Don’t be fooled by Hung Hing Toys’ relatively unassuming entrance area, as this store is a labyrinth of geeky toys that almost seems to go on forever. Up front, visitors are greeted with Astro Bot merchandise, alongside two statues, followed by two wall cabinets filled to the brim with action figures and character toys, mostly hailing from Japan. There’s an impressive Transformers collection here too, where you can snag hard-to-find lines, alongside a whole bunch of Tomica cars.
The fun starts once you walk further in, however, as it leads you to a crossroads; on the left lies even more display cabinets filled with old-school action figures from Star Wars, Gundam, and classic anime franchises, while the right side leads visitors into a literal wall of anime statues piled high to the ceiling, making the store the closest thing to a one-stop toy haven you can imagine.
Toys”R”Us (7F)
You can never go wrong with a classic, and when all else fails, Toys”R”Us is the place to go. Taking up the entirety of level 7, this outlet offers a respectable toy spread that should feel familiar to similar stores in Singapore and beyond, although Toys”R”Us in Hong Kong does stock some unique products not often seen in local outlets, including a wide variety of anime figurines from Banpresto and Sunrise Pop, or even the giant Marvel character mecha series from Keepplay.
Windsor House is still just the tip of the iceberg when it comes to toy shopping in Hong Kong, as there are still tons of options available throughout Hong Kong Island and Kowloon, including the infamous In’s Point, a playground of great Lego, Gundam and action figure finds at even greater prices, which we also visited, and you can check it out for yourself in the video below. Times have changed, but thankfully, the love for toys in Hong Kong remains the same, making it a no-brainer destination for your next geeky shopping holiday.
Kevin is a reformed PC Master Race gamer with a penchant for franchise “duds” like Darksiders III and Dead Space 3. He has made it his life-long mission to play every single major game release – lest his wallet dies trying.
Si Jia
