In today’s world where everyone’s most meaningful moments are increasingly captured, shared, and preserved digitally, making memories has never been easier, nor have they been more connected to the technology that stores them. There was once a time when trying to recall the events of a cherished family activity meant flipping through albums of photos, but now, it’s as simple as hopping online to the cloud and tapping a few buttons.
But what happens when the network goes down? Or if the service provider closes?
Even as we become more connected digitally, things have also become more complicated when that connection is lost. While having memories stored in the cloud might seem like a convenient method of data preservation, it is also dependent on having a reliable service provider that will not go under, as well as a stable network connection, and while the chances of prolonged, widespread internet outages are slim, it’s never zero.
One important way to protect important memories – holidays, weddings, birthday celebrations and more – is to maintain local copies as part of a broader backup strategy, and that’s where KIOXIA’s storage solutions come into play. In fact, think of the cloud as a convenient part of any larger storage strategy.
KIOXIA traces its heritage to Toshiba’s memory business. Toshiba invented NAND flash memory in 1987, and Toshiba Memory Corporation adopted the KIOXIA brand in 2019, bringing decades of flash memory expertise to today’s storage solutions.
With its renowned legacy in memory and SSD innovation, KIOXIA understands the importance of not just storing data, but also preserving it for many years to come. Here are four ways KIOXIA storage solutions help users store their digital way of life effectively and reliably, so they are free to make memories with absolute peace of mind.
1. Reliable Storage For Capturing, Reliving And Preserving Precious Moments
For reliable storage of photos, videos and data, KIOXIA’s microSD lineup is built around the EXCERIA family, which is designed for use with mobile devices such as smartphones and tablets, or recording devices including drones, surveillance cameras, and vehicle dashcams.
For cameras, mobile phones, tablets, and other compatible devices, the EXCERIA microSD line includes a range of memory cards to suit every user’s storage and performance needs. The base EXCERIA marks the entry-level option with support for Full HD video, photos and everyday mobile storage, while higher-tier models offer greater capacities and faster performance. These include the EXCERIA PLUS and PLUS G2, which provide capacities of up to 1TB and 2TB, respectively, while the G3 and PLUS G3 add V30/U3 and A2 application performance, and with compatible card readers, they can deliver read speeds of up to 160MB/s* and 210MB/s*, respectively.
For dashcams and surveillance cameras, KIOXIA offers the EXCERIA HIGH ENDURANCE lineup, which is built for continuous writing and rewriting and designed to reduce the possibility of recording failures, with a cumulative recording time of up to approximately 40,000 hours of Full HD video recording and up to 17,000 hours of 4K video. Across the range, KIOXIA emphasises durability as well as performance, with the memory cards designed to be waterproof, shock-proof and X-ray-proof, with temperature durability, ESD immunity and overheating/ignition prevention.
2. Ultimate Companion For Professional Photographers And Hobbyists
KIOXIA’s EXCERIA line extends to SD memory cards too, enabling everyone from photography enthusiasts to professional photographers and content creators to bring their creativity to life. Much like its microSD line, KIOXIA offers a wide variety of SD cards that give users the flexibility to choose the right balance of capacity, speed and recording performance for their needs.
Spanning straightforward, reliable storage for Full HD recording with the essential EXCERIA G2 SD card series, to professional versions like the PLUS G2 and PRO G2 V60/V90, which feature 4K and 8K recording capabilities, respectively, KIOXIA’s SD card lineup features blazing read/write speeds of up to 310/300 MB/s* and up to 1TB of storage, all while offering added protection features as overheating/ignition prevention and temperature durability.
3. Sharing Memories Made Hassle-Free
At times when cloud storage or wireless connectivity is not practical, such as when you’re travelling, KIOXIA’s TransMemory USB flash drive lineup provides a simple, portable way to store and transfer files even while on the go.
Small in physical size, but big on flash storage, these portable devices come in five variants, from budget-friendly offerings to high-performance variants featuring read speeds of up to 200MB/s*, with storage sizes ranging from 32GB and up to 256GB. With multiple colours and design styles, the lineup gives users a choice between speed, capacity, design and value — making it suitable for moving documents, photos, videos and other media between computers and compatible devices without worrying about network connectivity.
4. High-Performance SSDs To Fuel Gamers And Creatives
KIOXIA doesn’t just provide the tools for capturing and preserving memories through personal storage products, it also offers a suite of SSDs (Solid State Drives) to fuel a user’s passion and creativity, providing high-capacity storage for PCs, notebooks and gaming systems. Its EXCERIA lineup includes both NVMe™ PCIe® 5.0, NVMe™ PCIe® 4.0, and SATA SSDs, helping users find a storage solution that suits their needs.
Headlining the NVMe™ 2.0d PCIe® 5.0 range is the EXCERIA PRO G2, KIOXIA’s fastest personal SSD to date. Designed for highly demanding creative environments or intense gaming, it offers up to 4,096GB of storage and a staggering max sequential read/write speed of up to 14,900/13,700MB/s*.
Apart from its lineup of NVMe™ SSDs, KIOXIA also provides a SATA SSD option for desktop or notebook PC users to easily upgrade from a hard disk drive (HDD). For those seeking a more portable storage solution, such as content creators, the EXCERIA PLUS G2 portable SSD brings mobility to the next level with its compact and lightweight design. Featuring storage capacities of up to 2TB and read/write speeds of up to 1,050/1,000MB/s*, it fits massive data storage in the palm of your hand – ideal for users on the go.
While the cloud has transformed how we capture, share and access our digital memories, having a reliable physical copy remains an important part of keeping those memories within reach. From versatile microSD and SD cards for capturing life as it happens, to portable USB flash drives for effortless sharing, and high-performance SSDs for demanding creative or gaming experiences, KIOXIA offers a comprehensive range of storage solutions to help users keep their digital lives accessible, whether they are connected to the cloud or not.
Kickstart your memory-making journey with KIOXIA by checking out their product pages on the official KIOXIA website or online marketplaces like Challenger, Lazada, and Shopee.
* 1 MB/s is calculated as 1,000,000 bytes/s. These values are the best values obtained in a specific test environment at KIOXIA Corporation and KIOXIA Corporation warrant neither read nor write speeds in individual devices. Read and write speed may vary depending on a device used and file size read or written. The write speed is lower than the read speed.
* EXCERIA PRO G2 SSD: Sequential speeds are measured with CrystalDiskMark 8.0.4 x64, Q=32, T=1.
* EXCERIA PLUS G2 Portable SSD: Sequential speeds are measured with CrystalDiskMark 8.0.4 x64, Q=8, T=1.
* EXCERIA PLUS Portable SSD: Sequential speeds are measured with CrystalDiskMark 8.0.1 x64, Q=8, T=1.
These values are the best values obtained in a specific test environment at KIOXIA Corporation and KIOXIA Corporation warrant neither read nor write speeds in individual devices. Read and write speed may vary depending on a device used and file size read or written. The host device must support USB 3.2 Gen2 and the UASP mode must be enabled.
Kevin is a reformed PC Master Race gamer with a penchant for franchise “duds” like Darksiders III and Dead Space 3. He has made it his life-long mission to play every single major game release – lest his wallet dies trying.
Si Jia
