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Family Friendly Nintendo Teases Unsettling Horror Game With Creepy Smiling Man

Nintendo and horror are two things that don’t mix, so everyone was taken by surprise when the Japanese gaming giant dropped an unsettling and age-restricted teaser on 10 July for what seems to be a fresh horror adventure.

Featuring 15 seconds of grainy footage, it stars a figure in a trench coat with a paper bag over their head. The Cheshire cat grin elevates the sense of uneasiness that permeates the video, stemming from a few disturbing notes on a child’s piano, a Jack-o’-lantern cutout, and a straight cut to a person’s hand which appears to be missing a finger.

The teaser then ends with Japanese text in the background, translated to mean “laughing man” or “smiling man”. Apart from the accompanying caption of ‘#WhoIsEmio”, there’s barely any information to be gleaned, with the U.S., Europe, and Japanese X/Twitter accounts remaining equally enigmatic.

This out-of-the-blue tease wouldn’t be such a big deal, except that Nintendo is all about being family friendly and “put[ing] on the faces of everyone we touch,” per its mission statement. Yeah, that’s definitely not happening here.

It’s unclear who’s working on the project, but a number of fans pointed out that established horror developer Bloober team has announced a work-in-progress titled Project M for “Nintendo platforms”. Reportedly, the game is expected to be unveiled this year, which is also when the studio’s Silent Hill 2 Remake will release.

Nintendo Horror Game

In any case, a new Nintendo horror game is an exciting and interesting prospect, especially with its rare foray into scream territory. For those seeking some not-so-scary thrills, Luigi’s Mansion 2 HD is your best bet amid the wait.