The genre-blending premise of manga-anime series Dandadan is rooted in supernatural urban fantasy, sci-fi, romantic comedy, and over-the-top action, and its latest collaboration will continue to embrace the chaos. As first announced in March, the Yukinobu Tatsu-created work has joined forces with the Atlassian Williams F1 Team and K-pop star Tzuyu in a first-ever creative partnership between motorsports and anime, featuring exclusive merchandise, an official theme song performed by the latter and an accompanying music video — both releasing in early 2027, ahead of the Japanese Grand Prix — and more.
In time for the Singapore Grand Prix, the Twice member is in town to celebrate the cultural mash-up, starting with an appearance at the Atlassian Williams F1 Fan Zone in Marina Square on 8 October. The free-to-enter space, running till 13 October, features interactive experiences, themed offerings, and an exclusive T-shirt collection showcasing Kokone, an “anomaly from Tzuyu’s journey into the world of speed and supernatural”, alternatively available on the fan platform Sector Zero.
Coming in White, Navy, Powder Blue, and Black, the Kokone lineup is priced at S$63 each, while Dandadan-specific merchandise includes a sticker pack (S$13), a pin set (S$32), click toys featuring Turbo Granny and Okarun (S$32), a towel (S$32), a water bottle (S$39), a tote bag (S$45), Singapore-exclusive shirts (S$59), and the UNDONE collaborative watch (S$413).
Check them out here:
Separately, Tzuyu shared more about the project during a press conference held for local media on 9 October, with Luke Timmins, merchandise and licensing director at Atlassian Williams; Tassei Shimoie, manager of TV anime Dandadan; and Sayako Niimi, director of lead global partnership at Sector Zero, also in attendance. The 27-year-old shared, “The concept of this collaboration is speed meets supernatural. I always love trying different things, and I want to challenge myself and continue to grow.”
The Singapore Grand Prix has another significance — it was when the idea to explore an Atlassian Williams F1 Team and Dandadan collaboration first struck Sayako two years ago. Describing F1 as not “just [about] racing, but a culture,” she added, “I have always believed in the power of music to connect people across different cultures, languages, and generations. So, when we built the collaboration with Williams and Dandadan, the obvious next question was: ‘What does it sound like?’ When Tzuyu came into our conversation, we had an answer.”
In the context of the anime, all the elements also lined up nicely with the F1 formula. As Luke explained, “First of all, it’s perfect, and especially for F1, it’s a night race, and Dandadan is about ghosts and aliens, and when you think about them, it’s totally about [the] night.”
“Singapore is an entry point: there will be more storytelling and more collaboration. As we look towards the future, we are not just talking about Dandadan; we are talking about building opportunities across anime. We believe that this collaboration really brings the entire industry to the next level,” continued Tassei.
Si Jia is a casual geek at heart – or as casual as someone with Sephiroth’s theme on her Spotify playlist can get. A fan of movies, games, and Japanese culture, Si Jia’s greatest weakness is the Steam Summer Sale. Or any Steam sale, really.
Kevin Low
